That’s the point, says store owner Bobby Dillon, who runs the business with his wife, Jennifer.
Flat-screen televisions on each wall in the store project all kinds of sporting events, and for an extra $5 – free for first timers – customers get a neck and shoulder massage, and a steamed towel treatment with towels soaked in minty, tea tree shampoo. Haircuts are $18.
“It’s unique, and that’s one of the things that drew me to it,” said Dillon, who’s from Anniston but lives in Birmingham, where he’s worked in finance for almost three decades.
“They put that towel on and it opens the pores in your face, then they do the massage. You leave here just like, ah ...” he said.
Walk-ins are welcome, and the sports theme is carried across just about every surface, from floor to ceiling. Not surprisingly, the store, located at 210 Oxford Exchange Blvd., caters to men and boys.
“You don’t have to wait. The last thing you want to do is make an appointment. Go in and wait forever, reading Glamour magazine and smelling all those chemicals,” Dillon said.
The Georgetown, Texas-based chain has more than 1,000 stores nationwide. The Oxford location, which opened Dec. 21, is the first of three Dillon plans to open. The others will likely be located in the Birmingham area.
Locating his first store in Oxford was an easy choice, Dillon said.
“Oxford’s growing great,” Dillon said. “And I’m just excited about having a business in an area where I know so many people. I like being back home.”
Being a sports-themed store located next door to the sports apparel shop Bama Fever/Tiger Pride is “a good draw” as well, Dillon said.
Dillon isn’t the same Bobby Dillon who played defensive back for the Green Bay Packers in the 1950s, leading his team in interceptions for seven straight seasons. Even so, sports run in his blood, Dillon said, and it tends to run crimson.
“I’ve been a Bama fan all my life, and have gone to the last four championship games. My wife and I have been to Pasadena, Glendale, New Orleans and just got back from Miami,” Dillon said.
Store hours for Sports Clips are Monday through Friday from 9 a.m. to 8 p.m., Saturday from 9 a.m. to 6 p.m., and Sunday 11a.m. to 6 p.m.
Staff writer Eddie Burkhalter: 256-235-3563. On Twitter @Burkhalter_Star.